Hi Josh, I am going to hire a developer to build a website for me. The website developer says he will keep the copyright and he will give the give me a license to use it. He says he will box and sell the product to others as well. Is this right? Shouldn’t I be the owner of the website he has written? What is your advice?
Todd
Hi Todd, make sure you get a developer who will sign an NDA agreement - make sure you define who owns proprietary scripts/code that is written for your website. You might have to pay a bit more for a developer willing to relinquish that, but if you don’t want others having access to it then it might be worth it. Make sure you have a solid business and marketing plan, because that is what is going to make your business viable, not the fact that its proprietary - most anything on the web can be duplicated, but your success is in your court.
You absolutely still need to get the ownership in writing on a contract. A simple NDA or section on the contract which outlines this is appropriate. You would state something along the …
The more clicks and actions you make the user take, the more likely they are to abandon your cart and buy nothing. The success screen that appears after a user creates their account is virtually worthless. The following modification will send your user straight to the shipping checkout screen if they have contents in their cart. If they don’t, then they’ll see the success screen
(Note, this is for version 1.3.x +)
Locate includes/modules/create_account.php
Find the following line, it will be towards the bottom of the page
zen_redirect(zen_href_link(FILENAME_CREATE_ACCOUNT_SUCCESS, ”, ‘SSL’));
Replace it with the following
if($_SESSION['cart']->contents) {
zen_redirect(zen_href_link(FILENAME_CHECKOUT_SHIPPING, ”, ‘SSL’));
}else{
zen_redirect(zen_href_link(FILENAME_CREATE_ACCOUNT_SUCCESS, ”, ‘SSL’));
}
And that’s it!
Your conversion rate will tell you how many visitors are taking a certain action - it could be completing a purchase (obviously, the ultimate goal) but could also include completely a contact form, signing up for a newsletter, etc. You can measure this by setting up goals within your analytics program. This will give you valuable statistics and metrics which you can use to measure against and help improve your business.
You need to optimize the functionality of the cart. The more clicks you make a visitor perform in order to get to the end result, the more likely they are to leave without doing anything. “Abandoning the process” is a big problem in ecommerce.
Below are ways you can optimize and improve the cart and shopping experience for the customer:
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e017 is a comparatively new CMS with lots of features, and ease of use. It has hundreds of plug-ins through which you can extend its capability. You will find a plug-in to bridge with Zen Cart too. Bridging through this plug-in is easier for the layperson.
This plug-in is available at: http://plugins.e107.org/e107_plugins/psilo/psilo.php?artifact.178. Download it, unzip it and copy the zencart_bridge folder in your e107 installations e107_plugins folder. Then, install the plug-in from the administration panel’s Plugins | Plugin Manager. You will see the list of installed and available plug-ins. Click on the Install button beside the ZenCart Bridge plug-in. It will be installed without any prompt.
Once the Zen Cart bridge is installed, you will see the list of installed plug-ins in the main administration panel. You can also access configuration options by selecting Plugins | ZenCart Bridge. You have to configure the following options:
Try to create ZenCart user account on e107 signup event: Selecting Yes will create a Zen Cart user account when a user registers on e107 CMS.
Try to update existent ZenCart user account when found on e107 signup event: Select Yes if you want to update the existing user account in Zen Cart …
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