What’s the most basic way to get attention? Breaking a pattern. Everyone is so used to seeing the same messages over and over again, when you present them with something different, something that breaks that pattern, it will grab their attention. Think about this with your next marketing campaign – Is it breaking the traditional pattern? Or following suit?
Home Decorating and Staging
Just want to let y’all know my friend Melinda Stone just launched her new website – She is a professional home stager and decorator. She services Allen, Plano, McKinney, Dallas and surrounding North Texas areas. Check out her website! MLS Home Decorating and Staging
Inspiration Drives Action
One thing to keep in mind when putting together your marketing campaigns, is that inspriation drives action in your customers or target audience. Include an inspriational or uplifiting message and you’ll have a better chance of increasing your conversion rates.
New Opportunities
So I have been presented with a new possible opportunity… Really tempting, jotting down some notes, how can I make it happen… Hmm
Making better decisions with your website
How do you make better decisions with your website? It’s simple – Using analytical data and benchmarking. You’ll want to sign up with a service like Google Analytics (I use this on all my sites, it’s just a superb tool) and install the tracking code on all the pages on your site.
Do business as usual for the next month. Now we have a months worth of data to look at. Now you can implement that marketing campaign, put up advertising, whatever initiatives you wish to try with the website. Then a month later we can look back and compare the two sets of data, to determine if what we did worked. We benchmark against ourselves, in prior periods.
The reports show an amazing amount of data about your website and users. Not only that, but you can setup conversion goals to learn WHY users might be “abandoning the process” (leaving your site) and you can try to tweak the site to increase those conversions. Looking at the data, studying it, and really knowing it will help you make more informed decisions about what you’re doing with your website.