Tracking Metrics

I run into many small businesses, specifically web retailers, who do not track any kind of metrics. I cannot stress enough how important it is to know how many dollars you have sold, your margins, cost of goods, customer aquisition cost, etc. If you launched a marketing campaign, how would you even know if it was successful? You can’t make good business decisions without knowing your business by the numbers. I will be writing a lot more on this topic, including providing some templates and other materials in the future. If you need help with creating a metrics tracking sheet and creating a plan, contact me