Your conversion rate will tell you how many visitors are taking a certain action – it could be completing a purchase (obviously, the ultimate goal) but could also include completely a contact form, signing up for a newsletter, etc. You can measure this by setting up goals within your analytics program. This will give you valuable statistics and metrics which you can use to measure against and help improve your business.
You need to optimize the functionality of the cart. The more clicks you make a visitor perform in order to get to the end result, the more likely they are to leave without doing anything. “Abandoning the process” is a big problem in ecommerce.
Below are ways you can optimize and improve the cart and shopping experience for the customer: