Improving the visibility of the steps involved in your website checkout process could increase your online sales by 100% or more, according to business expert Rick Wilson.
It is critical that customers feel comfortable on your website if you are to make online sales, says business expert
Rick Wilson. Businesses that do not display the number of steps in their checkout process are missing an essential aspect on their website, according to Wilson, Executive Vice President at MivaMerchant.
Speaking on a recent online business TV show, he says that knowing the number of steps in the checkout process and what step you are up to, is vital to making the customer comfortable. Showing these steps is probably the most significant change a business can make on their website, he says.
On the business TV show, produced by business television network yourBusinessChannel, Wilson notes that it is not the number of steps in the checkout process that is crucial to your sales, but that the number is clearly displayed to the customer. The business expert uses the example of Pet Net Direct where there are four steps to the checkout process which are clearly displayed on the website. Says Wilson: “What we have found is that customers don’t mind four clicks. If you think about it four clicks is very easy. What customers mind is not knowing where they are in the process.”
On the business TV show, Wilson describes how strange it would be to use an unclear checkout process in a physical store. “You would not ask a customer to enter a series of rooms, of unknown number, in order to complete their purchase. Such treatment would leave the customer feeling confused and highly unlikely to purchase”, says the business expert.
With many customers still unsure about the safety of purchasing online, providing a safe, clear, and comforting environment for customers to purchase in is a key way to boost your sales. It may just be the simple step you can take to edge out your competitors, says Wilson on the business TV show.
According to Wilson’s expert business advice, displaying the steps in your checkout process more clearly could increase your online sales by 100% or more. “This is maybe the best tip I will ever give, to increase sales efficiently in your store,” he says.
Source: Press Release Point