"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose" — Charles Eames

Well my transition from PC to Mac has gone smoothly, have moved just about everything… Trying to find a solid app for programming. Any suggestions would be appreciated - Have tried bbedit, it’s OK, but I loved UltraEdit on my PC… Downloaded Eclipse, giving it a shot, it might be more than what I need though.

Josh,

I’m currently looking for a manufacturer. Anyone that has tried to find a manufacturer online can agree when I say there are many scams, especially companies claiming to be overseas manufacturers. I know some people that actually go overseas to see if it’s valid manufacturer. However, I work full-time and that option isn’t available to me. What would you recommend?

Thank you,

T.K.
Hi T.K.,

While this isn’t my expertise, my suggestion would be to find a network of entrepreneurs who have had their products manufactured that have the experience and can give you proper advice. I might try a website like www.mfg.com and you can always do a search of a prospective company on the web and see if you can find either positive or negative feedback.

Good luck!

Hi Josh, I am going to hire a developer to build a website for me. The website developer says he will keep the copyright and he will give the give me a license to use it. He says he will box and sell the product to others as well. Is this right? Shouldn’t I be the owner of the website he has written? What is your advice?

Todd
Hi Todd, make sure you get a developer who will sign an NDA agreement - make sure you define who owns proprietary scripts/code that is written for your website. You might have to pay a bit more for a developer willing to relinquish that, but if you don’t want others having access to it then it might be worth it. Make sure you have a solid business and marketing plan, because that is what is going to make your business viable, not the fact that its proprietary - most anything on the web can be duplicated, but your success is in your court.

You absolutely still need to get the ownership in writing on a contract. A simple NDA or section on the contract which outlines this is appropriate. You would state something along the …

The more clicks and actions you make the user take, the more likely they are to abandon your cart and buy nothing. The success screen that appears after a user creates their account is virtually worthless. The following modification will send your user straight to the shipping checkout screen if they have contents in their cart. If they don’t, then they’ll see the success screen

(Note, this is for version 1.3.x +)

Locate includes/modules/create_account.php

Find the following line, it will be towards the bottom of the page

zen_redirect(zen_href_link(FILENAME_CREATE_ACCOUNT_SUCCESS, ”, ‘SSL’));

Replace it with the following

if($_SESSION['cart']->contents) {
zen_redirect(zen_href_link(FILENAME_CHECKOUT_SHIPPING, ”, ‘SSL’));
}else{
zen_redirect(zen_href_link(FILENAME_CREATE_ACCOUNT_SUCCESS, ”, ‘SSL’));
}

And that’s it!

Your conversion rate will tell you how many visitors are taking a certain action - it could be completing a purchase (obviously, the ultimate goal) but could also include completely a contact form, signing up for a newsletter, etc. You can measure this by setting up goals within your analytics program. This will give you valuable statistics and metrics which you can use to measure against and help improve your business.

You need to optimize the functionality of the cart. The more clicks you make a visitor perform in order to get to the end result, the more likely they are to leave without doing anything. “Abandoning the process” is a big problem in ecommerce.

Below are ways you can optimize and improve the cart and shopping experience for the customer:

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